About Simply Flowers, Inc.

When owner Jenny Hardgrave started Simply Flowers Inc. in 2001 she had $10 in her pocket and a dozen clients. She had already cut her teeth in the horticulture world as a seasonal color designer and production manager for a prominent Atlanta landscape company. This Tennessee native grew up in a family of entrepreneurs.  She was willing to work hard and take chances.  Her dream was to launch her own business – one that would concentrate solely on seasonal color.  So with a box truck given to her by her father and an F-150 nicknamed Diva, Jenny and her small staff started changing the floral landscape in Metro Atlanta.

Simply Flowers has a reputation for unique designs, quality flowers and outstanding customer service. Now 14 years later, the company has grown from 12 clients to over 700! Not only are Jenny’s designs creative and colorful, she understands the importance of caring for the plants once they are in the ground.  With her TLC, flowers thrive!

Simply Flowers has been recognized by the Metro Atlanta Landscape & Turf Association (MALTA) for its outstanding seasonal color projects, including its seasonal color donations to Centennial Olympic Park. Most recently, Simply Flowers received the first-ever Judge’s Choice Award in the Seasonal Color category. Visit the awards page below for a list of our award-winning projects.

Some of our most recognizable properties include Hartsfield Jackson International Airport, The Carter Center, Centennial Olympic Park, Lenox Mall, City of Marietta and many, many more! Call us today to arrange a site visit at no charge.  We look forward to making you smile!

Meet Jenny »

View Our Awards »


Simply Flowers, Inc. is Atlanta's premier landscape designer specializing in flower garden designs. We create gardens of distinction to accent your landscape and enhance the drive-up appeal of your home or business.

Call us today at 770-717-0200

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Simply Flowers

Simply Flowers